Stakeholders Push for Stronger Intra-African Tourism Partnerships

Stakeholders in Africa's tourism sector have called for greater intra-African travel and stronger partnerships to fully harness the continent's tourism potential.

Kenya: Visa-Free Travel Driving Increased Interest

Consaga Khisa, Director of Destination Connect, a tour company based in Nairobi, Kenya, said the removal of visa requirements has encouraged increased travel within the continent. He noted that Kenya's decision to scrap visa requirements for Nigerian travellers has led to a rise in Nigerians visiting the country for business, holidays, and personal visits. "So, I think positively we have seen a lot more people travelling and also we have seen enhanced awareness of what Africa has to offer," he said.

Khisa described the growth in African travel as an opportunity rather than a challenge, adding that Kenya remains ready to welcome more tourists. He also credited previous editions of the expo with helping Destination Connect expand its network of partners and connect with potential clients. "Akwaaba has always been a very, very useful platform for us to not only meet up with the partners that we are already dealing with but also to secure new partnerships, meet new potential clients," he said.

Rwanda: Encouraging Africans to Explore the Continent

Sandra Nshuti, Co-founder of Bertab Journeys in Rwanda, said the visa-free entry arrangement between Nigeria and Rwanda has generated growing interest among travellers and tour operators. She urged Africans to look beyond destinations outside the continent and embrace the diversity found within Africa itself. "Africa is not a country. Every country has got its own things, the culture, the beauty of the landscapes, the people," she said.

Nshuti highlighted Rwanda's offerings — including wildlife safaris, adventure activities, and conservation experiences — while also pointing to the country's safety, hospitality, and diverse attractions as key draws for visitors.

Gabon: Balancing Tourism Growth with Conservation

Grace Mboumba, Chief Executive Officer of Gabon Highlights Tourism, said Gabon is working to attract greater international attention while preserving its natural environment and authentic tourism experience. She cited the country's lowland gorillas, mangroves, savannahs, and lagoons as among its key tourism attractions, adding that Gabon remains committed to conservation and regulated tourism practices to protect its natural heritage. "It's that authenticity; we want to keep it like that," she said.

Mboumba called for greater intra-African travel, urging Africans to explore the continent and build partnerships that benefit African businesses and economies. "It's time for intra-Africa tourism. It's time for Africans to visit Africa," she said.