Egg sellers launch EggHome app to tackle glut, high prices

The Egg Sellers and Distributors Association of Nigeria (ESDAN) has launched EggHome, a mobile platform it says will make eggs cheaper, easier to find and fresher for Nigerian households.

 

ESDAN National President, Mrs Olaide Graham, announced the launch in an interview with the News reporters in Lagos on Monday. The launch was tied to the association's celebration of World Egg Day.

 

The app is designed to connect producers, distributors, sellers and consumers directly, which Graham described as a step towards digitising egg marketing and distribution.

 

"Through this initiative, ESDAN seeks to make fresh eggs more affordable and accessible while providing consumers with a convenient way to connect with egg suppliers," she said.

 

Graham said the platform was also meant to tackle long-running problems in the egg trade, including unfair pricing, exploitation within the distribution chain and recurring gluts.

 

She said gluts remained a persistent challenge in Nigeria's poultry industry, leaving producers struggling to sell their stock while unsold eggs lost freshness.

 

"ESDAN recognises that inefficiencies in marketing, distribution and access to consumers can contribute to this challenge," she said.

 

According to Graham, a more direct and transparent link between suppliers and buyers could ease bottlenecks, widen market access and minimise avoidable losses for sellers and producers. She described EggHome as a practical step towards reducing exploitation and promoting fairness across the egg value chain.

 

She said the innovation mattered because producers often struggled to sell at sustainable prices while consumers looked for affordable sources of protein. ESDAN hoped the app would create a more balanced market, giving producers better access to customers, helping distributors work more efficiently and offering consumers greater convenience and value for money.

 

Graham said the app launch and the anniversary celebration highlighted eggs as an affordable, nutritious source of protein, and the need to make them readily available to households, schools and communities.

 

As part of the celebration, she said, students took part in activities promoting the nutritional benefits of eggs, particularly for growth, development and healthy living.

 

"The students' participation provided an opportunity to encourage healthier food choices and introduce young people to the importance of nutrition, entrepreneurship, innovation and the poultry industry's contribution to national development," she said.

 

She added that engaging students at different educational levels underscored the need for sustained nutrition awareness and greater youth involvement in the egg industry.

 

The association also reached out to widows, elderly people and less-privileged members of society, Graham said, describing the outreach as a reflection of its commitment to compassion, inclusion and community welfare.

 

"This humanitarian gesture reflected the association's belief that the success of an organisation should be measured not only by its business achievements but also by its contribution to society," she said.

 

World Egg Day is marked on the second Friday of October each year to raise awareness of the nutritional value, affordability and versatility of eggs. It was established by the International Egg Commission, now known as the World Egg Organisation.

 

The 2026 edition, themed "Protein That Powers and Protects", marked the 30th anniversary of the celebration.